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SaaS Metrics
Subscription analytics, cohorts, and revenue insights
MRR
$48,250
+18% from last month
Active Subscriptions
847
+12% from last month
Churn Rate
2.4%
-0.3% from last month
LTV
$1,250
+8% from last month
Plan Comparison
Starter
$19/mo
5 projects
Basic analytics
Email support
234 users$4,680/mo
Most Popular
Pro
$49/mo
Unlimited projects
Advanced analytics
Priority support
API access
456 users$22,800/mo
Enterprise
$149/mo
Everything in Pro
SSO
Dedicated support
Custom integrations
SLA
157 users$20,770/mo
MRR Growth
32,000
35,000
38,000
42,000
45,000
48,250
Jan
Feb
Mar
Apr
May
Jun
Churn Analysis
Too expensive45 users
Missing features34 users
Switched to competitor25 users
No longer needed21 users
Poor support15 users
Cohort Retention
Retention % by month| Cohort | M1 | M2 | M3 | M4 | M5 | M6 |
|---|---|---|---|---|---|---|
| Jan 2024 | 100% | 92% | 85% | 80% | 78% | 76% |
| Feb 2024 | 100% | 88% | 82% | 79% | 77% | — |
| Mar 2024 | 100% | 91% | 86% | 83% | — | — |
| Apr 2024 | 100% | 94% | 89% | — | — | — |
| May 2024 | 100% | 93% | — | — | — | — |
| Jun 2024 | 100% | — | — | — | — | — |